Choose a 360 video booth when the fun is in the movement, such as a party with a dance floor. Choose an AI Photo & Video Booth when your brand or theme should be inside the content, or when you also want photos. There, a photo is ready in about 1 to 1.5 minutes.
You want video at your event, and two ideas keep coming up: the 360 video booth and the AI video booth. This guide is for event planners in Zurich and across Switzerland who need to pick one. We run the AI Photo & Video Booth, so we have a side. We still think the 360 booth is the better choice for some events, and we say which ones below.
What is the difference between a 360 booth and an AI video booth?
A 360 booth films guests as they are. An AI video booth turns them into someone else. In a 360 booth, guests stand on a platform while a camera on a rotating arm circles them, and they get a short slow-motion clip. At an AI video booth, a guest’s photo becomes a new scene, and a short clip shows the change from the original to the AI version.
| 360 video booth | AI Photo & Video Booth | |
|---|---|---|
| What guests do | Step on a platform and move while the camera circles | Have a photo taken in front of the booth |
| What guests get | A slow-motion clip of the real moment | An AI portrait, a transition video or a short branded clip |
| The star of the clip | Movement: dancing, confetti, props | The scene: a new world built around the guest |
| Branding | Overlay, frame, backdrop | Brand or product inside the scene, plus branded screens, landing pages, emails and frames |
| Groups | As many as fit on the platform | Several people in one photo, every face stays recognisable |
| On the floor | Needs clear space for the arm to turn | No moving arm near guests |
| Delivery | Usually a link or QR code | QR code to the phone, digital download, prints optional |
When is a 360 video booth the better choice?
Choose a 360 booth when the fun is in the movement. It works well when:
- The evening is a party, and guests want to dance on camera.
- You want real outfits and real props to be the star, as at a gala with a dress code.
- The clip should show the real room and the real people, nothing changed.
- You have open floor space and someone to guide guests on and off the platform.
When is an AI video booth the better choice?
Choose an AI video booth when the content should say something about your brand or your theme. A 360 clip looks much the same from one event to the next. An AI clip can only come from yours, because the scene is made for it.
- Brand activations: your product or brand sits inside the scene, not just in a frame around it.
- Conferences: a theme per city or per day gives guests a reason to come back. See what 471 guest portraits taught us at a congress.
- Lead capture: branded landing pages and lead forms are part of the flow.
- Mixed audiences: nobody has to dance or perform. Standing still is enough, which suits a business crowd.
What do guests actually share afterwards?
Guests share what makes them look good or funny, and both booths can do that. The difference is what your brand gets. A 360 clip shows that a guest had a good time at a party. An AI clip shows a guest in your world, with your event frame on it. For people who only want a picture, the AI booth also gives a photo. At the Europe Congress, a photo was ready in about 1 to 1.5 minutes.
The transition video is the format made for social media: it starts with the real person and ends with the AI version. Our guide to how the AI video booth works in Zurich shows each step.
What should you check for your venue?
Check the space and the flow before you pick a booth. A 360 booth needs a clear circle around the platform. Any booth needs a spot that guests pass, close to the bar or the coffee, but not blocking it. Send your floor plan early, and the setup can be planned around your room.
Example: a company evening in Zurich has a seated dinner, then a party. With a dance floor and a relaxed crowd, a 360 booth fits the late hours. If the same company wants guests to take home something with the brand in it, an AI booth at the apéro fits better, because guests are free and curious before dinner starts.
Quick check: which one fits your event?
- Do guests want to move and dance? A 360 booth fits.
- Should your product or brand be inside the content? An AI booth fits.
- Do you need photos as well as video? An AI booth fits.
- Do you want guest data through a lead form? An AI booth fits.
- Is the crowd shy, or dressed for business? An AI booth fits.
- Do you want the real room and the real outfits on film? A 360 booth fits.
- Is floor space tight? Measure before you book a 360 booth.
Still unsure? Our comparison of an AI photo booth and a traditional photo booth covers the same choice for photos.
Frequently asked questions
Is an AI video booth a good 360 booth alternative?
Yes, if you want personal, branded content instead of a movement clip. If dancing on camera is the point of the evening, a 360 booth stays the better fit.
Does the AI video booth work for groups?
Yes. Several people can be in one photo, and every face stays recognisable.
Can our brand be part of the AI video?
Yes. Custom themes put your product or brand in the scene, and the screens, landing pages, emails and image frames can carry your branding too.
Do you bring the AI Photo & Video Booth to events outside Zurich?
Yes. We work in Zurich, Geneva, Basel, Bern and Lausanne, and abroad on request.
Planning video for your event?
Tell us about your event and your space. We will show you what the AI Photo & Video Booth can do in Zurich or anywhere in Switzerland.
Swiss Moments – AI photo & video booth, event photography and business portraits in Switzerland. More than 10 years behind the camera and over 500 events.
